Simplify vs Focus Softnet
Simplify vs Focus Softnet: built in UAE, but for whom?
Both are UAE-based. Focus has served many industries since 1992. Simplify specialises in service businesses and is built for the modern, mobile, fast-setup era.
Executive summary
At a glance.
| Factor | Focus Softnet | Simplify |
|---|---|---|
| Founded | 1992 | 2024 |
| Target | All industries, often larger enterprises | Service businesses only |
| Interface | Legacy + Windows client + web | Modern, mobile-first web + apps |
| Cloud-native | Hybrid | Yes, 100% cloud |
| Service-vertical workflows | Generic | Pre-built per vertical |
| Pricing | Custom quote (often AED 20,000+ setup) | Transparent AED 299–599/mo |
Detailed comparison
Feature by feature.
| Feature | Focus Softnet | Simplify |
|---|---|---|
UAE VAT + e-invoicing | Yes | Yes |
Modern mobile-first UI | Partial | Yes |
Technician offline mobile app | Partial | Yes |
WhatsApp integrated | No | Yes |
VOIP integrated | No | Yes |
Industry-specific workflows (pest, pool, HVAC) | Partial | Yes |
Self-serve setup (no partner required) | No | Yes |
Published transparent pricing | No | Yes |
Total cost of ownership
The number most comparisons skip.
Focus Softnet has a solid product with 30+ years of enterprise deployments, but it's partner-channel-sold and often lands at AED 20,000–50,000 for implementation before the first user logs in. Simplify's upfront cost is zero. Subscription starts the day you're actually using it.
Choose Focus Softnet if
- Enterprises requiring deeply custom workflows and on-premise deployment
- Teams already invested in Focus partner relationships
Choose Simplify if
- UAE service SMEs that want modern UX + fast setup
- Teams that value transparent pricing and self-serve onboarding
See for yourself.
Apply for access. Our team will walk you through how Simplify compares to Focus Softnet on your real workflow — not a slide deck.